We help people and organizations move forward—as themselves

Find North & Next: strategic storytellers who will help you define what matters and build what’s next.

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Your story is your compass.

We’re here to help you shape your narrative—so you can navigate change with clarity, confidence, and authenticity.

What we believe

Clarity creates momentum. It helps people and organizations reconnect with what matters most, align their actions with their values, and move forward with integrity and energy

How we're different

We bring a human-first approach, using our own hard-earned lessons and the right tools — including AI where appropriate — to help you tell your story with confidence.

Meet our team

Our expertise spans strategy, storytelling, and design, giving us the perspective to help people and organizations move forward with purpose.

Headshot of Kurt Ahlm

Kurt Ahlm

Strategy Lead

I’ve spent my career helping leaders and organizations find focus in times of growth and change — from shaping strategy to building partnerships and driving innovation. What motivates me most is seeing clarity spark momentum, whether in a boardroom or a workshop.

Outside of work, you’ll usually find me reading a book or exploring new places with my family.

Sam Jemielity

Storytelling Lead

I’ve always worked at the intersection of content, storytelling, and strategy — helping people and organizations tell stories that make their ideas connect and their voices resonate.

Away from work, I spend my time refining my tennis game or out playing guitar and singing at open mics and for the Chicago-based cover band, STaSY.

Headshot of David Duncil

David Duncil

Experience & Design Lead

My career has focused on designing experiences and building the systems that support them — helping organizations scale without losing the culture and creativity that make them thrive.

I enjoy spending my free time with my family, and I draw inspiration from music and design.